Loyalty Rate Card Exploration

Design exploration for hotel room cards with loyalty-eligible rate grouping. May 2026.

Rate Card Variations
CTA Approach

Summary

Variation Loyalty-eligible rates Standard rates Extras
V1: Full House
RefundNon-refundable, Refundable
PaymentPay now, Pay later
Total3 rates
RefundNon-refundable, Refundable
PaymentPay now
Total2 rates
 Breakfast, Half board
V2: Lean Member
RefundRefundable
PaymentPay now
Total1 rate
RefundNon-refundable, Refundable
PaymentPay now, Pay later
Total3 rates
 Breakfast
V3: Standard Only
No loyalty rates
RefundNon-refundable, Refundable
PaymentPay now, Pay later
Total3 rates
 Breakfast
V4: Minimal Both
RefundRefundable
PaymentPay now
Total1 rate
RefundNon-refundable
PaymentPay now
Total1 rate
 --
V5: Member Only
RefundNon-refundable, Refundable
PaymentPay now, Pay later
Total3 rates
No standard rates
 Breakfast, Half board
V6: Member Cheaper
RefundNon-refundable, Refundable
PaymentPay now
Total2 rates
Non-refundable, Refundable
Pay now, Pay later
2 rates
 --
V7: Max Complexity
RefundNon-refundable, Refundable
PaymentPay now, Pay later
Total4 rates
RefundNon-refundable, Refundable
PaymentPay now, Pay later
Total4 rates
 Breakfast, Half board
V8: No Extras
RefundNon-refundable, Refundable
PaymentPay now
Total2 rates
Non-refundable, Refundable
Pay now, Pay later
2 rates
 --
V1: Full House Best Case
✓ Loyalty: 3 combos ✓ Standard: 2 combos ✓ Extras: incl. half board ✓ Two CTAs

King Room

1 King BedSleeps 2
Loyalty-eligible options
Rates that earn rewards with your loyalty program
Cancellation
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
Non-refundable, Pay later
+$8
Extras
Room only
Breakfast included
+$15
Half board
+$30
In policy
$237 per night
$474 total
incl. taxes & fees
Standard options
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
Extras
Room only
Breakfast included
+$15
Half board
+$30
In policy
$196 per night
$392 total
incl. taxes & fees
V2: Lean Member Common
✓ Loyalty: 1 combo ✓ Standard: 3 combos ✓ Extras in both groups ✓ Two CTAs
Most likely real-world scenario

King Room

1 King BedSleeps 2
Loyalty-eligible options
Rates that earn rewards with your loyalty program
Cancellation
See details
Refundable, Pay now
Refundable until Jun 5
Extras
Room only
Breakfast included
+$15
Out of policy
$237 per night
$474 total
incl. taxes & fees
Standard options
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
Non-refundable, Pay later
+$8
Extras
Room only
Breakfast included
+$15
In policy
$222 per night
$444 total
incl. taxes & fees
V3: Standard Only Common
✗ No loyalty-eligible rates ✓ Standard: 3 combos ✓ Extras available ✓ Single CTA
Today's card, unchanged

King Room

1 King BedSleeps 2
Cancellation options
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
Refundable, Pay later
+$22
Extras
Room only
Breakfast included
+$15
In policy
$196 per night
$392 total
incl. taxes & fees
V4: Minimal Both Edge Case
✓ Loyalty: 1 combo, no extras ✓ Standard: 1 combo, no extras ✓ Two CTAs
Most compact two-group card

King Room

1 King BedSleeps 2
Loyalty-eligible options
Rates that earn rewards with your loyalty program
Cancellation
See details
Refundable, Pay now
Refundable until Jun 5
Out of policy
$245 per night
$490 total
incl. taxes & fees
Standard options
See details
Non-refundable, Pay now
In policy
$196 per night
$392 total
incl. taxes & fees
V5: Member Only Edge Case
✓ Loyalty: 3 combos ✗ No standard rates ✓ Extras: incl. half board ✓ Single CTA
Premium chain property

King Room

1 King BedSleeps 2
Loyalty-eligible options
Rates that earn rewards with your loyalty program
Cancellation
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
Refundable, Pay later
+$22
Extras
Room only
Breakfast included
+$15
Half board
+$30
In policy
$222 per night
$444 total
incl. taxes & fees
V6: Member Cheaper Edge Case
✓ Loyalty: 2 combos, cheaper ✓ Standard: 2 combos ✗ No extras ✓ Two CTAs
Loyalty wins the price auction

King Room

1 King BedSleeps 2
Loyalty-eligible options
Rates that earn rewards with your loyalty program
Cancellation
See details
Non-refundable, Pay now
Refundable, Pay now
+$20
Refundable until Jun 5
In policy
$189 per night
$378 total
incl. taxes & fees
Standard options
See details
Non-refundable, Pay now
Refundable, Pay later
+$25
Refundable until Jun 5
In policy
$196 per night
$392 total
incl. taxes & fees
V7: Max Complexity Worst Case
✓ Loyalty: 4 combos ✓ Standard: 4 combos ✓ Extras: incl. half board ✓ Two CTAs
Stress test for card height

King Room

1 King BedSleeps 2
Loyalty-eligible options
Rates that earn rewards with your loyalty program
Cancellation
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
Non-refundable, Pay later
+$8
Refundable, Pay later
+$30
Refundable until Jun 5
Extras
Room only
Breakfast included
+$15
Half board
+$30
In policy
$222 per night
$444 total
incl. taxes & fees
Standard options
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
Non-refundable, Pay later
+$8
Refundable, Pay later
+$30
Refundable until Jun 5
Extras
Room only
Breakfast included
+$15
Half board
+$30
In policy
$196 per night
$392 total
incl. taxes & fees
V8: No Extras Common
✓ Loyalty: 2 combos ✓ Standard: 2 combos ✗ No extras ✓ Two CTAs
Budget/midscale properties

King Room

1 King BedSleeps 2
Loyalty-eligible options
Rates that earn rewards with your loyalty program
Cancellation
See details
Non-refundable, Pay now
Refundable, Pay now
+$15
Refundable until Jun 5
In policy
$222 per night
$444 total
incl. taxes & fees
Standard options
See details
Non-refundable, Pay now
Refundable, Pay later
+$22
Refundable until Jun 5
$196 per night
$392 total
incl. taxes & fees